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Dress exceptionally, be exceptional.

11/04/2020
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In GALARD salons we focus on individuality and therefore every year we welcome a new premium line of limited edition shirt designs.  As well as our exclusive ICONS shirts from the traditional brand Thomas Mason we would also like to welcome the faces of this year’s autumn campaign – the exceptionally talented actors and fashion enthusiasts Jan Cina and Petr Vancura.  You can come to get to know them too. 

The magic of these fabrics enchanted us so much that we could not just keep them for ourselves.  We were looking for men who own their success.  Our ICONS shirt fabrics will therefore be worn by two successful Czech actors – Jan Cina, famous for example for the TV show Actor on CT1, and Petr Vancura, an actor from the National Theatre drama company.  

For a short while only they will be swapping the stage and the spotlights for a visit to the Kaiserstejn Palace on Mala Strana where our new ‘Dress exceptionally’ campaign will begin. The backdrop of this magnificent baroque monument, created in the 18th century and based on sketches from the North Italian architect Giovanni Battisti, will showcase the exclusive, luxurious, simply exceptional collection that is ICONS.

Both actors will be dressed in tailor made shirts in white and light blue shades which are typical of this collection. These will contrast with the gold wallpaper, crystal chandeliers and dark marble features that are inherent in Baroque architecture. We intend to create an atmosphere to distract you from the challenges of this difficult time and transport you for a short time to a different world.

But you do not have to go to Mala Strana in order to feel exceptional like the stars of our campaign. Simply download the Fabric Butler app and within a few clicks you can order a new shirt made with Albini or Thomas Mason fabrics directly from our salons in Brno and Prague. If you desire to expand your wardrobe further simply let us know, we are at your disposal 24/7 and will be happy to see you on the screen in a videochat.  You can also support us by purchasing a gift voucher for your nearest and dearest or even for yourself to be used when we can once again meet in person.  

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